Website Content

The marketing of e-cigarettes: a UK snapshot

Details

Citation

De Andrade M & Hastings G (2013) The marketing of e-cigarettes: a UK snapshot. Tobacco Control Blog, 06.04.2013. http://blogs.bmj.com/tc/2013/04/06/the-marketing-of-e-cigarettes-a-uk-snapshot

Abstract
Editor's note: The United Kingdom's health regulator, the Medicines and Healthcare products Regulatory Agency (MHRA), is currently considering how to regulate ecigarettes. Given that marketing of these e-cigarettes is of particular concern, Marisa de Andrade and Gerard Hastings were commissioned by Cancer Research UK to conduct a rapid review of current practices and emerging trends. Here they provide highlights from the review.

Keywords
e-cigarettes; Legislation and Policy; Marketing/Advertising; Tobacco Industry

Notes
Output Type: Blog post

Status	Published
Funders	Cancer Research UK
Publication date	06/04/2013
Publication date online	06/04/2013
Publisher	BMJ Group Blogs

People (1)

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing

Projects (1)

The Marketing of Electronic Cigarettes in the UK: direct and indirect promotion through traditional, digital and social media
PI:
06/05/2013–31/10/2013