Conference Paper (published)

Globalization, social media and professional sports club values

Alternative title Les médias sociaux comme indicateur de la globalisation des firmes sportives professionnelles : Quel impact sur la valeur aux États-Unis et en Europe?

Details

Citation

Scelles N, Helleu B, Durand C & Bonnal L (2013) Globalization, social media and professional sports club values [Les médias sociaux comme indicateur de la globalisation des firmes sportives professionnelles : Quel impact sur la valeur aux États-Unis et en Europe?]. In: Trejo-Pech C (ed.) Proceedings, International Business and Economy Conference 2013, 12th annual conference. Proceedings, International Business and Economy Conference, 12. IBEC 2012 - 12th International Business and Economy Conference, Caen, France, 09.01.2013-12.01.2013. San Francisco, CA, USA: College of Business, San Francisco State University.

StatusPublished
Title of seriesProceedings, International Business and Economy Conference
Number in series12
Publication date31/12/2013
Publication date online31/01/2013
Related URLshttp://www.ibec-info.org/2013/
PublisherCollege of Business, San Francisco State University
Place of publicationSan Francisco, CA, USA
ISSN of series1537-2316
ConferenceIBEC 2012 - 12th International Business and Economy Conference
Conference locationCaen, France
Dates