Measuring Member Engagement: Building a Model of Change

Citation

Simmons R (2015) Measuring Member Engagement: Building a Model of Change. In: Brown L, Carini C, Gordon-Nembhard J, Hammond-Ketilson L, Hicks E, McNamara J, Novkovic S, Rixon D & Simmons R (eds.) Co-operatives for Sustainable Communities. Ottawa: Co-operatives and Mutuals Canada, pp. 239-265. http://www.cooperativedifference.coop/wp-content/uploads/2015/09/CoopsforSustainableCommunities1.pdf

Abstract
First paragraph: This chapter focuses on some of the rationales and techniques for measuring member engagement. It seeks to establish the extent of current developments examining the accuracy of measures, meanings of “good measurement practice,” and the role of benchmarking in interpreting measurement data. It also considers how to deal with measurement uncertainty, particularly in the combination of numerical and non-numerical data, as a way to build a more contextualised understanding.