Commentary

A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response

Details

Citation

Londoño-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013

Keywords
retailer; brand equity; commentary

Journal
Journal of Retailing and Consumer Services: Volume 37

StatusPublished
Publication date01/07/2017
Publication date online06/03/2017
Date accepted by journal27/02/2017
URLhttp://hdl.handle.net/1893/26405
PublisherElsevier
ISSN0969-6989
Item discussedJ.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81

People (1)

Dr Keri Davies

Dr Keri Davies

Senior Lecturer, Marketing & Retail

Files (1)