Bottom-up versus Top-down Campaigning at the Scottish Independence Referendum 2014

Citation

Lynch P (2015) Bottom-up versus Top-down Campaigning at the Scottish Independence Referendum 2014. Revue Francaise de Civilisation Britannique, XX (2). https://doi.org/10.4000/rfcb.405

Abstract
The Scottish independence referendum of 2014 saw one of the longest political campaigns in modern UK politics. The referendum saw the formation of a hybrid Yes campaign that combined modern campaigning techniques with a large, activist grassroots that established a range of new political organisations. Not only did these organisations continue to develop after the referendum itself, but they contributed to the formation of a broad social movement in favour of independence for the first time in Scotland.

Keywords
independence; referendum; campaigning; grassroots; culture

Journal
Revue Francaise de Civilisation Britannique: Volume XX, Issue 2

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