Book Chapter

The Digital Advertising Machine: Programmatic and its vicissitudes

Alternative title Programmatic and its vicissitudes

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Citation

MacRury I (2024) The Digital Advertising Machine: Programmatic and its vicissitudes [Programmatic and its vicissitudes]. In: MacRury I & Manika D (eds.) London: Routledge, pp. 162-183. https://doi.org/10.4324/9781003168485

StatusPublished
Publication date31/12/2024
Publication date online31/12/2024
PublisherRoutledge
Place of publicationLondon
ISBN9780367767730
eISBN9781003168485