Article

Effects of cue congruence and perceived cue authenticity in online group buying

Details

Citation

Kao KC, Rao Hill S & Troshani I (2020) Effects of cue congruence and perceived cue authenticity in online group buying. Internet Research, 30 (3), pp. 945-970. https://doi.org/10.1108/intr-11-2018-0477

Journal
Internet Research: Volume 30, Issue 3

StatusPublished
FundersThe University of Adelaide
Publication date18/05/2020
Publication date online02/03/2020
PublisherEmerald
ISSN1066-2243