Policy Briefing: branded content governance project

Citation

Hardy J, Kubicka H, MacRury I, Núñez Gómez P & Rangel Pérez C (2023) Policy Briefing: branded content governance project. UAL/ UoS/ UCM. London. https://www.arts.ac.uk/__data/assets/pdf_file/0039/398892/Online-Advertising-Regulation_Policy-Briefing.pdf

Abstract
Introduction: This document has a dual purpose. It provides a briefing on developments in UK policy concerning digital advertising regulation. It also presents initial research work for the Branded Content Governance Project, a three-year international study of the rules and rule-making processes by which content that is produced or funded by marketers is addressed in 32 countries, with an enhanced research focus on the UK and Spain. This briefing includes details of advertising policy developments in the UK but sets them in wider context, including EU law and policy, and includes a report on related policy developments in Spain.