Advertising and the modulation of narcissism: The case of adultery

Citation

MacRury I (1997) Advertising and the modulation of narcissism: The case of adultery. In: Nava M, Blake A, MacRury I & Richards B (eds.) Buy This Book: Studies in Advertising and Consumption. London: Routledge, pp. 239-254. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321

Abstract
A number of recent car advertisements have made their appeal within a narrative that implies or depicts adulterous relationships. The advertisements share a complication in their stories, whereby, in the end, the adulterer is shown, one way or another, not to be culpable. The rule of the seventh commandment bends but is never actually broken.