Book Review: Andrew McStay, Digital Advertising

Citation

MacRury I (2012) Book Review: Andrew McStay, Digital Advertising. Review of: Digital Advertising by Andrew McStay, Palgrave, London, 2010, 288 pp. ISBN: 9780230222410. Cultural Sociology, 6 (1), pp. 131-133. https://doi.org/10.1177/1749975511430779b

Abstract
First paragraph: This is a book in a hurry; perhaps necessarily so. The range of activity the author is seeking to make sense of is developing apace. Exotic to some readers (Second Life for instance) the titular Digital Advertising refers to burgeoning arrays of new communications phenomena which together constitute much of the familiar and ubiquitous architecture of everyday living and working: Google, Facebook and so on. The digital sublime confronts the supermarket shopper. McStay sets the stage well.

Journal
Cultural Sociology: Volume 6, Issue 1

• Accepted manuscript