Article
Details
Citation
Dimova ED & Mitchell D (2021) Rapid literature review on the impact of health messaging and product information on alcohol labelling. Drugs: Education Prevention and Policy. https://doi.org/10.1080/09687637.2021.1932754
Abstract
Background and aim
Alcohol labelling enables people to make informed decisions about the products they purchase and consume. This rapid review explores the impact of health messaging and product information on consumer attention, comprehension, recall, judgment and behavioural compliance in relation to alcohol use.
Methods
The rapid review adopted a multi-faceted search strategy to identify primary studies on health messaging and/or product information on alcohol packaging, and the impact of these on consumer-related outcomes.
Results
The review provides support for large, colourful labels on the front of alcohol products and the use of plain packaging to increase the visibility of health messaging. It also supports the use of explicit, negatively-framed statements that link alcohol to specific diseases. Colour-coded schemes and pictorial warnings may further optimize the effectiveness of alcohol labels. We did not find sufficient evidence to support the effectiveness of product information alone in influencing consumerattention, comprehension, recall, judgment and behavioural compliance.
Conclusion
Well-designed alcohol labels can positively influence consumers’ attention, comprehension, recall, judgment and behavioural compliance. The findings have implications for alcohol labelling research and policy.
Keywords
Alcohol labelling; product information; health messaging; rapid review
Notes
Output Status: Forthcoming/Available Online
Journal
Drugs: Education Prevention and Policy
Status | In Press |
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Funders | Alcohol Focus Scotland |
Publication date online | 01/06/2021 |
Date accepted by journal | 13/05/2021 |
URL | http://hdl.handle.net/1893/32702 |
ISSN | 0968-7637 |
eISSN | 1465-3370 |
People (1)
Lecturer in Substance Use, Sociology, Social Policy & Criminology