COVID-19 vaccine: how the 'mum test' can help ensure take-up

Citation

Comerford D (2020) COVID-19 vaccine: how the 'mum test' can help ensure take-up. The Conversation. 13.11.2020.

Abstract
First paragraph: One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the message itself.

Keywords
UK government; behavioural science; COVID-19; Coronavirus insights; Coronavirus UK; COVID-19 vaccines

Notes
https://theconversation.com/covid-19-vaccine-how-the-mum-test-can-help-ensure-take-up-150009