Book Chapter

Paralympic branding

Details

Citation

MacRury I (2015) Paralympic branding. In: Poynter G, Viehoff V & Li Y (eds.) The London Olympics and Urban Development: The Mega-Event City. 1st ed. London: Taylor and Francis, pp. 235-252. https://doi.org/10.4324/9781315758862

StatusPublished
Publication date30/07/2015
Place of publicationLondon
ISBN9781317637455

People (1)

Professor Iain MacRury

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture