Review of A Fast and Frugal Finance: Bridging Contemporary Behavioral Finance and Ecological Rationality by William P. Forbes, Aloysius Obinna Igboekwu, & Shabnam Mousavi

Citation

Comerford DA (2020) Review of A Fast and Frugal Finance: Bridging Contemporary Behavioral Finance and Ecological Rationality by William P. Forbes, Aloysius Obinna Igboekwu, & Shabnam Mousavi. Journal of Economic Psychology, 80, Art. No.: 102278. https://doi.org/10.1016/j.joep.2020.102278

Abstract
First paragraph: I write this review under lockdown amid a global pandemic. So far today (March 25th 2020), the Dow Jones is up 5 percent. Last week trading was suspended following a 13 percent fall. Financial markets across the globe are struggling to price the risk posed by an unprecedented phenomenon. Given this uncertainty, the equity premium puzzle might not look like such a puzzle after all.

Keywords
Applied Psychology; Economics and Econometrics; Sociology and Political Science

Notes
Output Type: Book Review

Journal
Journal of Economic Psychology: Volume 80