Beach body' row misses the key points about protein and weight loss

Citation

Witard O (2015) Beach body' row misses the key points about protein and weight loss. The Conversation. 01.05.2015.

Abstract
First paragraph: Protein-based fitness products are now big business. Once aimed largely at athletes and hardcore gym-goers seeking to “bulk up”, protein shakes, powders and bars are now being consumed by “ordinary” people seeking to lose weight or tone their bodies. UK sales increased from £73m in 2007 to £170m in 2012 and are expected to reach £358m by 2017.

Keywords
Diet; Exercise; Weight loss; Dietary supplements; The science behind weight loss; Fitness; Protein; Muscles; Dieting; whey protein; Losing weight

Notes
https://theconversation.com/beach-body-row-misses-the-key-points-about-protein-and-weight-loss-40997