Penguin celebrates its 80th birthday – and cashes in on its past

Citation

Squires C & Spencer A (2015) Penguin celebrates its 80th birthday – and cashes in on its past. The Conversation. 25.02.2015.

Abstract
First paragraph: Hanging “Established 1935” over your door does nothing to drive business. After all, 80 years is not a particularly long time for a publisher to have been in operation with many publishing companies having substantially longer pedigrees. Faber & Faber celebrated its 80th anniversary in 2009, and the origins of companies including HarperCollins, Hodder Headline, and most notably Oxford University Press, extend far back into previous centuries.

Keywords
Books; Penguin

Notes
https://theconversation.com/penguin-celebrates-its-80th-birthday-and-cashes-in-on-its-past-37951

• Squires-Conversation-2015