Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy

Citation

Areal A, McIntosh B & Sheppy B (2016) Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy. International Journal of Business Performance Management, 17 (2), pp. 117-131. https://doi.org/10.1504/ijbpm.2016.075590

Abstract
Corporate social responsibility has been seen by corporations as a practice to adopt as an act of philanthropy. There have been attempts to expand the role of social responsibility to business problems however there has never been an attempt to consider the strategic alignment of social outcomes to strategy. This article analyses the role of strategy by providing a review of strategy using Whittington's generic strategies model and expanding the same model to incorporate a social strategy model that supports the anecdotal idea that social responsibility can be potentially strategic. The paper centres its argument within the Indian context.

Keywords
Business strategy; corporate and social responsibility; CSR; shared value; bottom of the pyramid; BOP; social strategy diagnosis; strategic alignment; social outcomes; India; generic strategies model;

Journal
International Journal of Business Performance Management: Volume 17, Issue 2

• Accepted manuscript