Survive in the art world: market the brand, sell the product

Citation

Lehman K & Fillis I (2014) Survive in the art world: market the brand, sell the product. The Conversation. 04.08.2014. http://theconversation.com/survive-in-the-art-world-market-the-brand-sell-the-product-29220

Abstract
First paragraph: Artists such as Andy Warhol, Salvador Dali, and more recently Damien Hirst and Jeff Koons, are regularly held up as masters of self-marketing and as global artist brands. Koons, for example, is feted on the pages of Vanity Fair and a retrospective of his work is on display at the Whitney Museum.