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How bookies play with your emotions to make you place unlikely bets

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Citation

Newall PWS (2015) How bookies play with your emotions to make you place unlikely bets. The Conversation. 12.06.2015. https://theconversation.com/how-bookies-play-with-your-emotions-to-make-you-place-unlikely-bets-42863

Abstract
First paragraph: I first became aware of football “in-play” TV betting adverts around three years ago. In the first campaign of its type, Ray Winstone urges viewers to “bet in-play now” on the website Bet 365, by offering the odds on specific bets during high-profile football matches.

StatusPublished
Publication date online12/06/2015
URLhttp://hdl.handle.net/1893/25115
PublisherThe Conversation Trust
Publisher URLhttps://theconversation.com/…ikely-bets-42863
Place of publicationLondon
ISSNNo ISSN

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