Data Article / Data Paper
Alcohol sports sponsorship in Uganda: A case study analysis
Purves R, Ogora Auma V, Mitchell G & Tumwesigye N (2025) Alcohol sports sponsorship in Uganda: A case study analysis.
About me
Dr Gemma Mitchell is a public health researcher with a background in social work and sociology. Her research focuses on alcohol industry involvement in science and policy and conflicts of interest. Dr Mitchell has expertise in using Freedom of Information requests and other qualitative research methods to document industry activity across several countries, including South Africa, Uganda, the UK and US. In her current role, she leads several studies looking at alcohol industry corporate political activity and works with public health organisations to develop strategic responses to the commercial determinants of health. Dr Mitchell also co-leads the UK Prevention Research Network ‘Management of Commercial Interactions in Research’ Interest Group.
Commercial determinants of health; alcohol industry corporate activity; conflicts of interest; alcohol licensing; sociology of risk and uncertainty; qualitative research methods
Research projects (2)
UKPRP Community of Practice
PI: Professor Niamh Fitzgerald
Funded by: Medical Research Council
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SPECTRUM: Shaping Public hEalth poliCies To Reduce IneqUalities and harM
PI: Professor Niamh Fitzgerald
Funded by: Medical Research Council
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Outputs (27)
Article
Flett L, Abdelatif R, Akhtar Baz S, Brady S, Corbacho B, Common K, Cowling A, Fairhurst C, Fitzmaurice E, Ghandi S, Hilton A, Hope W, Howard A, Laycock J, Lillie P, Mitchell G, Parker A, Peel M, Sheard L, Sneddon J, Taynton T, Tharmanathan P, Torgerson D, Wang H, Allsup D & Barlow D (2024) Biomarker Driven Antifungal Stewardship (BioDriveAFS) in acute leukaemia—a multi-centre randomised controlled trial to assess clinical and cost effectiveness: a study protocol for a randomised controlled trial. Trials, Art. No.: 427 (2024). https://doi.org/10.1186/s13063-024-08272-w
Article
Haragirimana E, Mitchell G & Uny I (2024) Evaluating the progress of alcohol policies in Burundi against the WHO ‘best buy’ interventions: implications for public health.. International Journal of Alcohol and Drug Research, 12 (S1), p. S57–S70. SPECIAL ISSUE PART 1: ALCOHOL PREVENTION RESEARCH AND POLICY DEVELOPMENT IN LMICS. https://ijadr.org/index.php/ijadr/article/view/467; https://doi.org/10.7895/ijadr.467
Article
Chacon L, Mitchell G & Golder S (2024) The commercial promotion of electronic cigarettes on social media and its influence on positive perceptions of vaping and vaping behaviours in Anglophone countries: A scoping review. Sriram V (Editor) PLOS Global Public Health, 4 (1), Art. No.: e0002736. https://doi.org/10.1371/journal.pgph.0002736
Other
Mitchell G, Boniface S, Carters-White L, Fabbri A, van Schalkwyk M, Martin JG & Fitzgerald N (2023) Alcohol industry involvement in research: exploring current norms and policies around in-kind contributions using a recent case study. UK Prevention Research Conference, Edinburgh, 14.11.2023-15.11.2023.
Conference Paper (unpublished)
Mitchell G, Carters-White L, Martin JG & Fitzgerald N (2023) Balancing emotion, transparency and accountability: how to have constructive conversations about COIs. World Health Organization Europe People Before Profits side event at Global Alcohol Policy Conference, Cape Town, South Africa, 23.10.2023.
Conference Paper (published)
Mitchell G, O'Donnell R, Cook M, Uny I, Maxwell K, Emslie C & Fitzgerald N Later opening hours for alcohol licensed premises in Scotland amidst economic and social instability: local stakeholder experiences based on semi-structured interviews. In: , Johannesburg, South Africa, 05.06.2023-08.06.2023. 48th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society.
Commentary
Response to Letter to the Editor by George F. Koob (2023)
Mitchell G (2023) Response to Letter to the Editor by George F. Koob (2023). Journal of Studies on Alcohol and Drugs, 84 (2), pp. 348-348. https://doi.org/10.15288/jsad.23-00091
Commentary
Mitchell G (2023) The Alcohol Industry Is No Ordinary Stakeholder: A Response to the Commentaries on Mitchell and McCambridge (2023). Journal of Studies on Alcohol and Drugs, 84 (2), pp. 339-339. https://doi.org/10.15288/jsad.23-00090
Article
McCambridge J, Mitchell G, Lesch M, Filippou A, Golder S, Garry J, Bartlett A & Madden M (2023) The emperor has no clothes: a synthesis of findings from the Transformative Research on the Alcohol industry, Policy and Science research programme. Addiction, 118 (3), pp. 558-566. https://doi.org/10.1111/add.16058
Other
Leading alcohol research funder’s relationship with the alcohol industry: time for change?
Mitchell G (2023) Leading alcohol research funder’s relationship with the alcohol industry: time for change?. [Blog post]. www.ias.org.uk: Institute of Alcohol Studies.
Conference Paper (published)
Mitchell G & McCambridge J (2023) Interactions Between the U.S. National Institute on Alcohol Abuse and Alcoholism and the Alcohol Industry: Evidence From Email Correspondence 2013–2020. US Alcohol Action Network, Online. Journal of Studies on Alcohol and Drugs, 84 (1). https://doi.org/10.15288/jsad.22-00184
Article
Mitchell G & McCambridge J (2023) Interactions Between the U.S. National Institute on Alcohol Abuse and Alcoholism and the Alcohol Industry: Evidence From Email Correspondence 2013–2020. Journal of Studies on Alcohol and Drugs, 84 (1), pp. 11-26. https://doi.org/10.15288/jsad.22-00184
Conference Paper (unpublished)
Mitchell G (2023) Writing satire in Rome: reflections on the methodological challenges of studying alcohol industry political activity. Scottish Alcohol Research Network Early Career Researcher Conference, Edinburgh, 23.01.2023.
Article
Mitchell G & McCambridge J (2022) The ‘snowball effect’: short and long-term consequences of early career alcohol industry research funding. Addiction Research & Theory, 30 (2), pp. 119-125. https://doi.org/10.1080/16066359.2021.1952190
Other
Chacon L, Mitchell G & Golder S (2022) THE COMMERCIAL PROMOTION OF ELECTRONIC CIGARETTES ON SOCIAL MEDIA AND ITS INFLUENCE ON VAPING INITIATION AND POSITIVE PERCEPTIONS OF VAPING IN ANGLOPHONE COUNTRIES: A SCOPING REVIEW PROTOCOL. [Preprint] Cold Spring Harbor Laboratory.
Other
Mitchell G & McCambridge J (2022) How do we deal with a problem like the alcohol industry? Four lessons on how to protect science based on recent study. Journal of Studies on Alcohol and Drugs. https://doi.org/10.15288/jsad-ft.07.11.2022-6
Article
McCambridge J & Mitchell G (2022) The Views of Researchers on the Alcohol Industry’s Involvement in Science: Findings from an Interview Study. European Addiction Research, 28 (4), pp. 267-274. https://doi.org/10.1159/000522603
Other
Mitchell G (2022) The alcohol industry is everywhere? Researcher experiences of industry monitoring, surveillance, and legal threats. [Blog post].
Article
Mitchell G & McCambridge J (2022) The Ubiquitous Experience of Alcohol Industry Involvement in Science: Findings From a Qualitative Interview Study. Journal of Studies on Alcohol and Drugs, 83 (2), pp. 260-266. https://doi.org/10.15288/jsad.2022.83.260
Website Content
We need to talk about alcohol industry involvement in science
Mitchell G (2022) We need to talk about alcohol industry involvement in science. Alcohol Health Alliance [Blog post] 11.03.2022. https://ahauk.org/we-need-to-talk-about-alcohol-industry-involvement-in-science/
Article
Mitchell G & McCambridge J (2022) Recruitment, risks, rewards and regrets: Senior researcher reflections on working with alcohol industry social aspects organisations. Drug and Alcohol Review, 41 (1), pp. 27-35. https://doi.org/10.1111/dar.13342
Article
Translating risk: how social workers’ epistemological assumptions shape the way they share knowledge
Mitchell G & Demir I (2021) Translating risk: how social workers’ epistemological assumptions shape the way they share knowledge. Health, Risk & Society, 23 (1-2), pp. 17-33. https://doi.org/10.1080/13698575.2021.1888892
Article
Alcohol Industry Involvement in the Moderate Alcohol and Cardiovascular Health Trial
Mitchell G, Lesch M & McCambridge J (2020) Alcohol Industry Involvement in the Moderate Alcohol and Cardiovascular Health Trial. American Journal of Public Health, 110 (4), pp. 485-488. https://doi.org/10.2105/ajph.2019.305508
Conference Paper (published)
Mitchell G, Lesch M & McCambridge J Showing “the J curve in all its glory”: exploring alcohol industry influence on the Moderate Alcohol and Cardiovascular Health (MACH) trial. In: 45th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society, Utrecht, The Netherlands, 03.06.2019-07.06.2019.
Book Review
Mitchell G (2019) Book Review: Mekada Julia Graham Reflective Thinking in Social Work: Learning from Student Narratives. Review of: Graham Mekada JuliaReflective Thinking in Social Work: Learning from Student Narratives, London: Routledge, 2017. 142 pp. ISBN 9781138779013. Critical Social Policy, 39 (1), pp. 153-155. https://doi.org/10.1177/0261018318808405c
Book Chapter
Moving from gut feeling to evidence: the case of social work
Mitchell G (2015) Moving from gut feeling to evidence: the case of social work. In: Medicine, Risk, Discourse and Power. 1 ed. Abingdon, Oxon: Routledge. https://www.routledge.com/Medicine-Risk-Discourse-and-Power/Chamberlain/p/book/9780367597641