Project

Evaluation of the impact of tobacco control mass media campaigns on quitting behaviour, smoking prevalence and smoking-related health outcomes.

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Funded by Chief Scientist Office.

Collaboration with Cloudline PR, Nottingham City Hospital, The Bridge and University of Glasgow.

Total award value £165,204.00

Outputs (1)

Article

The Impact of TV Mass Media Campaigns on Calls to a National Quitline and the Use of Prescribed Nicotine Replacement Therapy: A Structural Vector Autoregression Analysis

Haghpanahan H, Mackay DF, Pell JP, Bell D, Langley T & Haw S (2017) The Impact of TV Mass Media Campaigns on Calls to a National Quitline and the Use of Prescribed Nicotine Replacement Therapy: A Structural Vector Autoregression Analysis. Addiction, 112 (7), pp. 1229-1237. https://doi.org/10.1111/add.13793

Research programmes

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