Awareness of alcohol marketing: A pre-implementation cross-sectional survey of adults in the Republic of Ireland

Through the Public Health (Alcohol) Bill 2018, the Republic of Ireland will introduce world-leading controls on alcohol marketing, including restrictions on the placement of alcohol marketing and limiting advertising content to factual information about the product (i.e. no lifestyle or evocative messages). The measures will be phased in over the next few years, with the first measures being implemented in Nov 2019. The aim of this project is to gather baseline data from which to examine the effectiveness of Ireland’s new alcohol marketing placement controls. This baseline data will inform a follow-up assessment 6-12 months after implementation, to gauge initial effect, and will contribute to a larger grant submission to evaluate the wider legislation.