Honorary Professor
Institute for Social Marketing University of Stirling, Stirling, FK9 4LA
Karine Gallopel-Morvan (PhD) is Professor at the EHESP School of Public Health (Rennes, France) and researcher (and Deputy Director) at the research unit EA 7348 MOS (Management of Healthcare organisations). She's also Honorary Professor at the University of Stirling (Scotland). She teaches social marketing and non-profit marketing for MBA students and future health managers. Her research activities deal with critical social marketing applied to tobacco and alcohol control. She studies the effects of marketing of tobacco / alcohol products and public health prevention and regulation tools on individuals (e.g. tobacco plain packaging, the Evin law, etc.). She published over 50 refereed papers in academic journals (Addiction, Tobacco Control, European Journal of Public Health, Nicotine & Tobacco Research, Journal of Business Research, etc.), book chapters (over 20) and a French book on "marketing and communication for NGOs" (2013, Dunod). She's regularly involved in expert committees at national and international levels (WHO, European Union, member of the French High Council of Public Health and of the Scientific Committee of Public Health France, etc.).
Article
Critchlow N, Moodie C & Gallopel-Morvan K (2024) Restricting the content of alcohol advertising and including text health warnings: A between-group online experiment with a non-probability adult sample in the United Kingdom [Restricting the content of alcohol advertising]. Alcohol: Clinical & Experimental Research. https://doi.org/10.1111/acer.15327
Article
Dossou GT, Guillou-Landreat M, Lemain L, Lacoste-Badie S, Critchlow N & Gallopel-Morvan K (2023) How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France. International Journal of Environmental Research and Public Health, 20 (15), Art. No.: 6541. https://doi.org/10.3390/ijerph20156541
Article
Critchlow N, Moodie C, MacKintosh AM, Gallopel-Morvan K, Stead M & Fitzgerald N (2022) Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys. Journal of Studies on Alcohol and Drugs. https://doi.org/10.15288/jsad.22-00099
Article
Plain tobacco packaging: progress, challenges, learning and opportunities
Moodie C, Hoek J, Hammond D, Gallopel-Morvan K, Sendoya D, Rosen L, Mucan Özcan B & van der Eijk Y (2022) Plain tobacco packaging: progress, challenges, learning and opportunities. Tobacco Control, 31 (2), pp. 263-271. https://doi.org/10.1136/tobaccocontrol-2021-056559
Article
Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
Lacave-García B, Rey-Pino JM, Gallopel-Morvan K, Moodie C, Fernández E & Nerín I (2020) Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain). Gaceta Sanitaria, 34 (1), pp. 10-14. https://doi.org/10.1016/j.gaceta.2018.04.009
Article
Moodie C, Hoek J, Scheffels J, Gallopel-Morvan K & Lindorff K (2019) Plain packaging: Legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations. Tobacco Control, 28 (5), pp. 485-492. https://doi.org/10.1136/tobaccocontrol-2018-054483