Dr Anupam Singh

Lecturer in Digital Marketing

Marketing & Retail Stirling

Dr Anupam Singh

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About me

Prior to joining the University of Stirling, Dr Anupam Singh worked at Nicolaus Copernicus University in Poland. He earned a Ph.D. from the National Institute of Technology (NIT), Bhopal, India. He is a recipient of a prestigious Junior Research Fellowship (JRF) and Senior Research Fellowship (SRF) award from the University Grant Commission (UGC), New Delhi, India. Additionally, he received a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi, India.

Dr Singh’s research specializes in algorithmic consumption in digital environments. His work focuses on understanding how algorithms influence behavior, decision-making processes, and consumption patterns in the digital realm. With a multidisciplinary approach, he integrates theories and methodologies from fields such as computer science, consumer behavior, and marketing.

Dr. Singh engages in multidisciplinary research, and his current research interests can be expressed through the following keywords:
GenAI, Machine Learning, Text Mining, Algorithmic Consumption, Data-Driven Marketing, Sustainability Analytics and Modeling.

Computational Proficiency

  • Artificial Intelligence: Machine Learning, Deep Learning, Natural Language Processing (NLP)
  • Programming Languages: C++, R, Python, Ruby, Scala
  • Query Languages: SQL/MySQL
  • Statistics: Probability Distributions, Bayesian Models, Applied Linear Regression Models, Discrete Choice Modeling, Fuzzy Logic, Stochastic Process
  • Network Visualization: Social Network Analysis, Geospatial Analysis & Map Visualization
  • Mathematical & Statistical Software: MATLAB, Maple, Stata, SPSS Amos, SmartPLS
  • Visualization/Graphics Software: Tableau, Gephi, Adobe Creative Suite ..............................................................................................................................................

Awards

RATE award 2024 (runner up)

Awarded the Teacher of the Year in 2024 for excellence in teaching at the University of Stirling.

Faculty Research Fellowship
Received a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi, India (July 2020)

Senior Research Fellowship
Received a Senior Research Fellowship (SRF) from University Grant Commission (UGC), India (July 2013-July 2015)

Junior Research Fellowship
Received a Junior Research Fellowship (JRF) from University Grant Commission (UGC), India (August 2015-April 2017)

Research

Dr Anupam Singh is a researcher specializing in the study of algorithmic consumption in digital environments. His research focuses on understanding how algorithms influence behavior, decision-making processes, and consumption patterns in the digital realm.

With a multidisciplinary approach, Dr Singh integrates theories and methodologies from fields such as computer science, consumer behavior, and marketing. He aims to explore the mechanisms through which algorithms shape consumer preferences and influence choices in online environments. By investigating the algorithms and their impact on decision-making, Dr Singh provides valuable insights into the evolving nature of consumer behavior in the digital age.

Another aspect of his research focuses on the application of big data and machine learning techniques to analyze the motivations and barriers to sustainable consumption. His research attempts to answer how individuals’ pro-social and pro-environmental behaviour can make our planet more resilient and sustainable.

Research Keywords: GenAI, Machine Learning, Text Mining, Algorithmic Consumption, Sustainability Analytics and Modeling

Dr. Singh is open to collaborating on PhD and Postdoctoral research in the areas mentioned above.

Teaching

Digital Marketing & Data Technologies; Marketing Analytics; Text mining; AI & Machine Learning