Awareness of alcohol marketing among adolescents in Scotland: Findings from the 2017 and 2019 Youth Alcohol Policy Surveys

Citation

Critchlow N, Marie MacKintosh A & Newberry Le Vay J (2021) Awareness of alcohol marketing among adolescents in Scotland: Findings from the 2017 and 2019 Youth Alcohol Policy Surveys. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/

Abstract
Research routinely suggests a causal link between exposure to alcohol marketing and alcohol use among young people. This briefing presents data examining awareness of alcohol marketing among adolescents in Scotland, changes in marketing awareness between 2017 and 2019 and what factors are associated with seeing alcohol marketing.

Keywords
alcohol; alcohol marketing; adolescents; teens; teenagers; public health; marketing;

Notes
This briefing is based on research commissioned by Cancer Research UK and carried out by the Institute for Social Marketing and Health at the University of Stirling (Funding ID: 1511624). The research was led by Dr Nathan Critchlow, Anne Marie MacKintosh and Jessica Newberry Le Vay.

People

Dr Nathan Critchlow

Research Fellow, Institute for Social Marketing

Ms Anne Marie MacKintosh

Senior Researcher, Institute for Social Marketing