Non-market strategy as a framework for exploring commercial involvement in health policy: a primer

Citation

Eastmure E, Cummins S & Sparks L (2020) Non-market strategy as a framework for exploring commercial involvement in health policy: a primer. Social Science and Medicine, 262, Art. No.: 113257. https://doi.org/10.1016/j.socscimed.2020.113257

Abstract
This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the ‘rules of the game’.

Keywords
non-market strategy; public health; commercial interests; health policy

Journal
Social Science and Medicine: Volume 262