BA (Hons) Marketing

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Stand out from the crowd with a Marketing degree from the University of Stirling.

Key facts

  • Award BA (Hons)
  • Start date September 2025, January 2026
  • Duration 48 months or 36 months
  • Mode of study full time
  • Delivery on campus
  • UCAS Code N500
  • Study abroad opportunities

Overview

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked within the top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of the complementary subjects – creating a tailored degree that'll give you an edge in the field you’re most passionate about. With graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

We are AACSB accredited

The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.

AACSB Accredited logo

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Stirling has joined forces with CIM to give students the opportunity to gain professional qualifications as a CIM Accredited Degree.

CIM qualifications are highly sought after by employers, and their content is reflected in our own degree which ensures we're equipping students with the best opportunities for a successful marketing career.

Our students and graduates gain exemptions in the number of modules that are required for the CIM qualifications.

Chartered Institute of Marketing Graduate Gateway Logo

Chartered Institute of Marketing Accredited Degree.

The university is also accredited by AACSB International.

Discover Uni

Discover Uni provides official data on each university's undergraduate courses, including satisfaction scores from the National Student Survey, details of graduate jobs and salaries, and other key information for prospective students.

78%of students say teaching staff have supported their learning well.

Data for Marketing (Full time) at University of Stirling

For more official course information visit Discover Uni

See course data

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What our students said

Monika Gopal
Monika Gopal
Scotland
BA (Hons) Marketing
I would advise students looking to prepare for a post-graduation career to get involved in an extensive range of both academic and recreational activities… A wide variety of pursuits will result in a more beneficial and enjoyable university experience and will do more to impress employers.
Read Monika's story
Doina Emilian
Doina Emilian
Moldova
BA (Hons) Law and Marketing
Moving to Stirling was a significant emotional and financial effort, which is why I wanted to take advantage of the opportunities presented during my time there. All of my experiences prepared me for my professional life, by learning to seize opportunities, communicate with senior stakeholders, navigate and prioritize responsibilities, and focus on structured problem solving.
Read Doina's story

Flexible study

Are you interested in more than one of our courses? You might not have to choose between them. Here at Stirling, we believe in choice and offer more than 170 course combinations.

Marketing can be combined with any of the following courses:
Course nameUCAS code
Accountancy UCAS code for this combination: NN45
Business Studies UCAS code for this combination: NN25
Economics UCAS code for this combination: NL51
Film and Media UCAS code for this combination: PN35
Human Resource Management UCAS code for this combination: NN65
Psychology UCAS code for this combination: CN85
Spanish and Latin American Studies UCAS code for this combination: N5R4
Sport UCAS code for this combination: NC56

For a combined honours degree where the two subjects have different entry requirements, you will usually be asked to meet the higher entry requirement.

Find out more about degree flexibility and how you can take combined courses.

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