Sport Colour Palette
Our colour palette plays a vital role in delivering a visibly consistent look to all of our communications and has been carefully chosen to reflect our Sport brand look and feel. It is important it is adhered to when creating any marketing materials.
Primary colour palette for Sport
The primary colour palette for the Sport Sub-brand features the University of Stirling primary brand colours; Heritage and Energy Green, Heritage Navy and Purple and Energy Teal.
These colours can be carefully supplemented by other secondary colours, however the dominant colour/s of any marketing collateral should be selected from this primary palette.
Secondary colour palette
Colours from the secondary palette can be carefully selected to supplement the primary palette.
Tertiary Colour palette
Our tertiary colours should be used for body text only.
Online colour usage
You should always be mindful of issues of legibility when using the palette and avoid using white text on light colours and black text on dark colours.
To adhere to accessibility guidance online, please ensure that sufficient contrast levels exist between colour usage.
Please use this link to access the digital contract check tool: webaim.org/resources/contrastchecker
Colour Accessibility
Although our extensive colour palette provides with you many potential colour combinations, you must ensure that text is clearly legible and accessible so please select colours carefully.
For instance, white text on a Heritage Green background works well – whereas Heritage Berry text on a Heritage Green background is very difficult to read (see examples below).