Getting started and setting up your account

Type of accounts

The first point of consideration is whether you should set up your social media presence as a personal account, faculty, course or service account. Ask yourself if this will be promoting your own personal work, research and activities or a wider faculty or area (news, events, studies, job vacancies, industry news etc). 

Naming convention

To maintain a consistent brand presence across social media, we ask that all new accounts set up follow the below naming conventions:

• Account Name: University of Stirling – Faculty of [insert name of faculty/service] .
• Handle: @UofStirling_[first name of faculty or service] e.g @UofStirling_catering, @UofStirling_FilmStudies).

Personal accounts  

• Please include full name and job title if applicable (e.g. professor, assistant professor) .
• Please include an up-to-date headshot.
• Provide a concise biography of who you are and the content that can be expected on your account.
• Platform type.

In all instances when setting up a new social account, please inform the social media team at socialmedia@stir.ac.uk and please ensure you read in full the Universities staff-social-media-guidance document.