Words We Like

Our communications should use language that reflects our brand values of excellence, openness and ambition. The more consistently we do this, the more likely it is that people will understand what makes us special.

Here is a useful guide to express our brand

Excellence

create
imagine
inspire 
redefine 
reshape 
initiate 
innovative 
cultivate 
kick-start 
catalyst
new direction 
game changing 
unconventional 
breaking new ground
change making 
forward thinking 
proactive 
pioneer 
spearhead 
forefront 
leading 
propelling 
forging
focus
impact

Openness

transparency 
warmth
welcome 
trustworthiness 
expansive
truthful
credible
honesty
embracing 
approachable 
supportive
sincerity
open/broad minded 
non-judgemental 
tolerant 
enlightened
free thinking 
straight talking 
receptive
brave
bold
community 
collective
inclusive

Ambition

explore 
discover
seek
journey 
question 
driven
pursue
enquire
restless
search
probe
delve
dig
unravel
critical thinking 
investigate 
inquisitive 
fascinate
fuel
heart 
dedication 
belief 
purpose 
energy 
zest
determination
desire
spirit