Key Messaging
Inspired by the University ‘Be the difference’ strapline and carrying an emotional meaning in challenging our students to realise their potential at the University.
To prevent repetition, the University word bank should be used to create relevant secondary messaging - see examples below.
When using the messaging in this way, please use lowercase Avallon for the wording alongside the ‘BE’ device.
Copy composition
Type of copy | Example content |
---|---|
Key message | Be... |
Qualifying copy | Shape your future at a top UK university. |
Supporting copy | Enjoy excellence in teaching, research and student experience. |
Call to action | stir.ac.uk |
Sign off | Be the difference |