Our Voice
Our voice is a crucial part of who we are and how we connect with people. It comprises our tone of voice, style and stories. The language and tone that we use conveys our brand personality and values, bringing our brand to life in a distinctive yet human way.
At the University of Stirling, all brand communications must consistently use British English. This includes spelling, grammar, and terminology, in order to maintain a unified and professional voice. American English should be avoided to ensure clarity and consistency across all communications.