Co-branding

Partnerships and collaborative working is crucial to the success of our University, and much of our work is done in collaboration with other organisations.

Co-branding refers to instances where our logo is being used in conjunction and displayed next to third party logos on various applications – e.g. posters, leaflets, websites, pull-up banners, etc.

This should only be used when a real partnership/collaboration can be demonstrated between the University of Stirling and an external organisation.

This guide has been created to provide direction for our staff and partners on how to bring together our brand identities, whilst ensuring consistency across different media and contexts. If you need any further guidance or advice please contact: marketingtools@stir.ac.uk.

Approved logo usage

Our logo should never be used without permission. If you have received a request for the use of the University of Stirling logo by third parties, please get in touch with the Marketing Team for approval.  

The Marketing Team can give you permission for the use of our logo, subject to the logo being reproduced using the criteria outlined in the Logo section of our Brand Bank.

If you are an external organisation interested in using the University of Stirling logo, please review this guide and contact the Marketing Team for obtaining approval to use our logo.

No external party may use the University of Stirling logo without permission.

Once logo usage has been approved, you can download it from the Downloads section of the Brand Bank. Guidelines on colour, size and position of the logo can be found in the Logo section and must be adhered to. 

External party logo

The instructions above also apply when using partner logos. You must ensure that the partner/external organisation has given you permission to use their logos before using it on any collateral.