Brand Overview

The University of Stirling brand reflects who we are, why we matter and why we differ from our competitors. It’s borne from the unique and recognisable characteristics of the University. Our brand is built on the vision, mission, values and positioning of the University.

Our shared vision

To make an impact on people's lives and be a force for good in the world.

Positioning statement

At the University of Stirling we have our feet on the ground rather than our heads in the clouds.

Our thinkers are bright, inquisitive and innovative. Everything we do, as an institution and as individuals, has purpose and impact. This shapes our culture, our personality and our mindset. It encourages us to challenge the status quo and push the norm. We have a constant desire to innovate and improve in order to benefit society and make a difference to the communities we serve.

We use our thinking to improve everything. By connecting, innovating and transforming, we believe our thinking can change the world.

Our mission 

Our mission is to strive for excellence in all we do, delivering world-leading teaching and research, supporting students to discover new knowledge and develop their skills, and making a difference to our region and the wider world.

Our values

We will be guided in our mission by our institutional values:

Ambition for our people, our institution, our city, region and the global community to be the best they can be.

Integrity in how we behave – being recognised as open, honest and trustworthy.

Respect and care for each other, harnessing inclusivity to enrich what we do and how we do it.