The difference is

‘The difference is’ is an articulation of our Strapline 'Be the Difference', and can be used as a more tangible way to introduce the ways in which we can achieve our goal to make a difference. 'The difference is' provides great flexibility as it can be broken down into the strands that are most relevant to your individual work/topic. 

You should choose an inspiring word that summarises your work/topic or the impact you plan to have. Think of it practically, as a title, before you go on to explain what your work is in the main body of the content.

Do's and don't example

As shown above, 'The difference is' should always be set in the General Sans font, and the supporting word or short phrase should always be set in FS Maja. 

For more guidance, please refer to the Combining typefaces section under Typography.

How to apply 'The difference is'

The difference is examples