Infographics and Illustration
Where you don’t have or want to use photographic imagery, you can introduce iconography to help visualise your message.
Find an icon that is relevant to your statement. For example, when talking about our global impact, use a globe. Or for our campus, we’ve used a map pin.
For something relating to a class, you could use a book.
Or an icon relevant to your subject. A rocket. A test tube. The scales of justice. A basketball. Get creative.
Infographics
Infographics are made up of two key components: iconography and text.
We have a library of Iconography that can be used for brand communications.
The icon should always appear sharp, clear and clean with no added effects, such as a glow, or drop shadow. The icon can either sit on top of the text or on the side, as shown in the visual examples below.
The text should be as concise as possible – for longer accolades/stats, our recommendation is to keep it to 10-12 words over 4 or 5 lines max where possible. See examples below.
Do
Use the ‘tone on tone effect’ meaning to make the icon a differing tone of the same colour as the background.
Don't
Use more than one icon.
Illustration style
To connect with our broad and diverse audience, we have defined a set of principles for our illustrative style. Make sure your illustrations are: Diverse in its representation by including all sorts of activities and people. Uplifting, so that it conveys a positive and aspirational tone Intentional in its support of a clear message that adds context Focal, so that it draws attention to a specific subject.
Keep all illustrations vector based.
