Publications
The Institute for Social Marketing has a wide selection of research publications to view, including academic articles and book, book chapters and monographs.
Briefings
2024
Football and Alcohol Scoping Study (FASST)
This briefing is based on research carried out by Dr Richard Purves and Mr Jack Martin, Institute for Social Marketing and Health, University of Stirling and funded by the Scottish Football Association (SFA) and Scottish Professional Football League (SPFL). This research was commissioned by the SFA and SPFL to explore the issues which would need to be considered in a pilot trialling the general sale of alcohol at Scottish football grounds. This research addresses the following research questions (RQs):
- What impacts (positive or negative) do stakeholders perceive may occur if alcohol was put on general sale at Scottish football stadia?
- What are the practical, safety or financial issues that may arise if Scottish clubs were to put alcohol on general sale?
- What data, methods and costs would be involved in designing a pilot to deliver robust and reliable findings, considering the answers to RQ1 and RQ2?
2020
Alcohol Focus Scotland and University of Stirling Briefing: Re-opening of hospitality - alcohol-specific risks and possible mitigation (June 2020) - (October 2020)
Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers - (May 2020)